FRESCA

Originally introduced in the 1960s, Fresca needed a makeover to be reappraised by a new audience. Without changing its ingredients, The Coca-Cola Company wanted Fresca to claim a new position among non-cola soft drinks. The new brand language presents a more modern and sophisticated brand expression, and it made for one of Coca-Cola’s strongest brand turnarounds in recent history.

  • IDENTITY
  • PACKAGING
  • POINT OF SALE
  • PROMOTIONAL ITEMS
  • GRAPHIC STANDARDS

Fresca resonates with people who have a sophisticated taste and are unwilling to compromise on flavor or calories. Fresca's new look will appeal to folks looking for a taste beyond the ordinary.

Alison Lewis
VP Sprite and Flavors, Coca-Cola North America