Even pioneers and sales leaders get in a place where they lack differentiation and lose relevance. The Jimmy Dean franchise was in that very predicament. The idea was to showcase the signature sausage brand. The revitalized brand identity and brand language enhance quality cues, and the packaging system helps shoppers navigate.
- VISUAL LANGUAGE
- BRAND ARCHITECTURE
- PACKAGING SYSTEM
- GRAPHIC STANDARDS
“We needed a solid solution to bring a complicated, multi-category brand together under one voice. With Duffy you get the A-squad every time. They made our jobs easier and we learned a lot from the entire team. Duffy & Partners' work and partnership in our packaging restage was flawless.”