TOYOTA TRUCKS

Toyota had recently achieved the position of second-biggest-selling car brand in the U.S., but their trucks were facing a bit of an identity crisis. Historically perceived as less tough then their American competitors, Toyota developed new features and styling to be reconsidered, and they needed a memorable mark to communicate the improvements. The new identity for trucks reinforces Toyota’s brand attributes of quality, reliability, and dependability.

  • IDENTITY
  • EQUIPMENT BRANDING