AVEDA MEN
In addition to a shared optimism for creating a new Aveda Men brand, Duffy and Aveda both hold these common beliefs: environmental stewardship is important and design is a powerful business tool. Aveda Men broke ground with new products formulated specifically for men, and they did so with a Duffy-designed, bold, new portfolio addition. The portfolio of hair care products quickly sold into salons at record levels, received significant press, and brought more men into salons.
- IDENTITY
- VISUAL LANGUAGE
- PACKAGING SYSTEM
- CUSTOM FORM
- COLLATERAL
- POINT OF SALE
- GRAPHIC STANDARDS
“The quietly sleek, earth-toned packaging of Aveda Men is made, of course, with post-consumer recycled material. After all, unchecked global warming—with its rising temperatures and humidity upticks—would wreak havoc on men’s heads.”