HERRADURA

A design evolution brings Mexico’s most prized tequila to a new, prestigious market where it becomes highly revered. The new look confirms the expected superiority of the tequila, showcasing its classic horseshoe icon and a tailor-made Casa Herradura crest on a unique, custom bottle.

  • IDENTITY
  • PACKAGING
  • CUSTOM FORM

New packaging yielded 13% worldwide growth, with a 34%+ sales increase in the U.S.