SOCIETY FOR RATIONAL DRESS

A talented, young fashion designer with aspirations to build a lifestyle business partnered with us to share between creative disciplines. The approach was to create a “signature” solution to celebrate the designer. The resulting brand architecture system—inspired by Corinne’s unique approach to design—establishes a platform for evolution into optics, accessories, housewares and more.

  • IDENTITY
  • VISUAL LANGUAGE
  • BRAND ARCHITECTURE
  • PACKAGING
  • PROMOTIONAL ITEMS
  • SIGNAGE
  • INTERACTIVE DESIGN

The marketing, packaging and labeling pieces have begun trickling in today. It’s like Christmas here! Everything looks great. We couldn’t be happier.

Corinne Grassini
Founder & Designer, SfRD