We designed a showroom to introduce Sony to Shanghai. In the past, China had been a culture closed from the world; a globally iconic brand remained an unknown there. As a branded destination, the gallery presented real time, interactive experiences of Sony’s history and future. It allowed people to engage with the brand as partners in simplifying and connecting many aspects of modern living—work, personal, communication, and entertainment.
- VISUAL LANGUAGE
“90% post-visit intent to purchase.”
“Recognized by International Interior Design Association (IIDA) for “exceptional interior design work that offers Fresh, Artistic and Brilliant design resolution”